COMPETITORS TEAM UP TO DONATE NEARLY 1 MILLION SERVINGS OF NUTRITIOUS BREAKFAST FOOD
(Las Vegas, NV – June 28, 2012) Three Square Food Bank is the recipient of two semi truckloads of Kellogg cereal and hundreds of gallons of milk from Food 4 Less and Smith’s Food & Drugs Stores. The items were delivered Thursday, June 28 at the South Campus Warehouse at Three Square Food Bank at 4190 North Pecos Road.
Kellogg’s donation of 89,856 boxes equates to 924,192 servings of their popular cereal brands, while the 864 gallons of 2% milk will create 13,824 8 oz. servings to create a nutritious breakfast for children in need.
The donation is part of Kroger’s Bringing Hope to the Table campaign where more than $1.2 million worth of food is being donated to 20 different food banks across the country. Representatives from Smith’s and Food 4 Less were on hand to assist in unloading the trucks.
Smith’s and Food 4 Less are divisions of the Kroger Co. (NYSE:KR) and while each competes for grocery sales in the market, both are allies in their support for Three Square Food Bank. The two companies felt the economic hardships being experienced in Southern Nevada warranted them to direct their allotments of donated food to Three Square Food Bank. The donation is valued at $150,000.
“Cereal is a healthful breakfast essential for both families and children,” said Brian Burton President and CEO of Three Square Food Bank. “Research has shown that inadequate nutrition has negative effects on a child’s ability to learn, grow and succeed. We’re thrilled to receive such an impactful donation during the often trying summer months.”
According to Three Square Food Bank more than 55% of Clark County School District students are enrolled in free meal programs because their families economically qualify. This equates to 170,000 children who rely on free meals during the school year. Through its network of 650 program partners, Three Square serves nearly 100,000 individuals monthly with more than 45,000 of those being children.
“Being able to provide the most important meal of the day to those in need is a win for us all,” said Bryan Kaltenbach, president of Food 4 Less. “For more than 30 years, we have assisted local food banks in their mission to help feed our nation’s hungry and we will continue to do so until hunger is no longer an issue.”
“These most basic and nutritious food items are so crucial to children and families who are depending on the Food Bank in these distressful economic times,” said Mark Tuffin, president of Smith’s Food & Drug Stores. ”We appreciate this opportunity to partner together to help others in Southern Nevada.”
About Three Square
Three Square was established to end hunger in the valley by providing wholesome, nutritious food to non-profit organizations that serve a wide range of Southern Nevadans in need. A national model project inspired by Eric Hilton with a grant provided by the Conrad N. Hilton Foundation, Three Square is a community collaborative partnership with the gaming industry, businesses, non-profit agencies, food distributors, higher education institutions, the CCSD, governmental entities, the media and thousands of volunteers to efficiently and effectively serve hope to those in our community struggling with hunger. Three Square currently provides more than 24 million pounds of food and grocery product – the equivalent of nearly 18 million meals – per year to more than 650 Program Partners including non-profit and faith-based organizations, schools and feeding sites throughout Southern Nevada. Three Square is a member of the Feeding America network of food banks. For additional information visit www.threesquare.org.
About Smith’s Food & Drug Stores
Smith’s is a division of the Kroger Co. (NYSE:KR), the nation’s largest traditional grocery retailer. From its district office in Las Vegas, Smith’s 3,500 associates serve customers in 33 stores throughout southern Nevada. In 2011, with support from associates, customers and suppliers, Smith’s Food & Drug donated a total of $2.4 million worth of product and cash to local nonprofit organizations in Nevada. For more information visit www.smithsfoodanddrug.com.
About Food 4 Less
Headquartered in Los Angeles, Food 4 Less operates 146 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Nevada, Illinois and Indiana, and Foods Co in Northern California. Last year, Food 4 Less contributed more than $4 million to support education, hunger relief, women’s health and local nonprofit organizations in the communities served by the company’s stores. Food 4 Less is a subsidiary of The Kroger Co., (NYSE:KR), one of the nation’s largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, please visit our website at www.food4less.com.